Always one beat ahead
Riff hears a rhythm in the smallest things: footsteps in a hallway, rain on a window, the click of a closing drawer. In the collection's imagined world, standing still is only the moment before the next move. Even a crowded shelf has room for a little energy.
Red with a reason
A saturated tomato-red body gives Riff an immediate presence. Long legs and an off-center stance break up the collection's softer shapes, while the dark headphone band makes the silhouette recognizable before the small facial details come into view.
Make a little noise
Riff is the character for the friend who sends the first song, takes the long way home and turns a spare minute into a plan. Pair the design with Mica's cool blue for a sharp color contrast, or let Riff be the bright interruption in a quieter group.